Moderator: Katie Martell – Host, Adobe Insider
Presenters: Kristen Souders, Sr. Creative Director at Hitachi Vantara; David Kolundzija, Sr. Events Manager EMEA; Scott Kirkland, Web Experience Advisor at Hitachi Vantara; Jaqi Saleem, Founder at Qualified Digital
In the B2B space, in-person events play an essential role in customer engagement, partnership development and pipeline growth. So when the pandemic hit, brands had to scramble to find virtual solutions.
Unfortunately, most 3rd-party virtual event applications weren’t especially exciting, innovative, or integrated. Experiences lacked engagement, data was siloed, and the environment felt generic.
Hitachi wanted none of that for their upcoming Social Innovation Forum. So they, along with their trusted partner Qualified Digital, set out to create an own-able branded virtual event experience – not something they just rent for a few days – an experience that would connect all the way across the marketing ecosystem and customer journey.
In this webinar, hear from Qualified Digital and Hitachi’s own Creative and Digital Marketing teams why they chose to build out a custom solution and how it:
- Elevated the Brand and experience
- Integrated into their martech stack
- Enhanced their business intelligence & operations
Spoiler Alert: It was a massive success!
We’ll also discuss the future of this hot new channel and how it can enable brands to create & collect valuable first-party data – especially significant as we stare down the ominous dark cloud of the cookieless near-future.