A Virtual Roundtable Discussion for B2B Tech Marketers
Featuring: Katie Martell, Adobe Insider, Lesley Rubin, Vice President, Marketing Operations and Strategy, Collibra, Tim Chen, Senior Director, Web, Digital, and Demand Generation, A10 Networks, and Jaqi Saleem, Founder, Qualified Digital
In this session we discussed the complex marketing challenges that B2B tech companies face and the need for a mindful and disciplined approach to UX, experience delivery, audiences, contextualization, synchronization of channels, technology, and data.
We also talked about better and more synchronized ways to deliver complex messages, and how to leverage connectivity in your ecosystem to improve the buyer experience, increase revenue, and control the levers of your business.
Want to keep the conversation going? Please send any questions related to the webinar to
DigitalFirst@qualifiedigital.com.
