Use Ethan’s step-by-step guide to making smart strategic decisions today
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1. Define the problem that you’re solving.
2. Understand your business strategy and constraints.
3. Check with your Finance team on what funds can be reallocated.
4. Review your data and develop hypotheses.
5. Test your hypotheses and double down on test wins!
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Ethan Thomas, CXO at Qualified Digital
Ethan owned Marketing Strategy and $80M budget for Pure Storage and led eCommerce Forecasting $1B for Citrix SaaS Business.
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