Healthcare That Works - For Everyone
Designing a first-year experience that actually feels like care
We’re partnering with one of the largest non-profit healthcare systems in the U.S. - CommonSpirit Health, to redesign and unify their digital experience, which means bringing together hundreds of locations, systems, and brand expressions into one connected, consumer-first platform.
The work is focused on creating a consistent, scalable experience that supports both patient needs and business outcomes. In close collaboration with IT and Marketing, we’re helping deliver on the promise of connected care—building a digital foundation that can grow with the organization.
Unification is
complex & nuanced.
Unifying the CommonSpirit experience means bringing together diverse locations, histories, EHR systems, logos, and brand colors into one cohesive, consistent journey centered on the consumer and business outcomes.
This effort connects an ecosystem of content, data, sites, and digital experiences, and it requires a unified collaboration between IT and Marketing to fully deliver on the organization’s promises.
01
Deceptively simple design elements create a clean, intuitive interface while seamlessly surfacing complex data from multiple sub-brands.
02
User can navigate effortlessly across a unified system, revealing relevant health care services without overwhelming the experience
Extending the brand through social
Social Media Design
To extend the CommonSpirit brand beyond the website, we created a cohesive social media design system that translated the brand’s inclusive, future-focused tone into engaging, mobile-first content.
Modular templates supported everything from health tips to physician spotlights, allowing for both consistency and local flexibility.
Mobile first design and
app-like where it matters.
Removing the friction to find care through user intuitive design, from finding a doctor to scheduling an appointment.
01
Use “cart abandon” logic to trigger a survey for all members who attempted but did not complete registration for the portal
02
Respond to survey answers with real time support content or escalation to agent
Scalable location templates for complex needs
Robust location page templates designed to meet the diverse needs of both consumers and the organization—balancing clear, accessible information for patients with the flexibility to support multiple service lines, providers, and regional branding requirements. These templates ensure consistency while allowing space for tailored content and functionality where it matters most.
A seamless digital experience that bridges the gap between the .org website and the iOS/Android app—ensuring users can move fluidly across platforms without losing context or functionality.
Whether scheduling an appointment, accessing health records, or exploring care options, the experience remains consistent, intuitive, and aligned with the CommonSpirit brand at every touchpoint.
