Visualizing ROI: VDI Savings Calculator

With so many variables at play, it can be difficult for an organization to understand what switching from a physical desktop to a virtual desktop infrastructure (VDI) entails financially. The extensively customizable (VDI) offerings Nutanix provides its customers cost on average less than half the amount of a physical desktop setup.

Our goal was to depict this in a configurable, yet digestible digital experience. Through a simple and polished user interface, the VDI calculator allows a user to alter several variables based on their organization's needs. With each configuration change, the user is able to see real-time updates to the projected VDI costs, how they compare to physical desktop costs, as well as overall dollar savings when choosing VDI. In exchange for some basic information via a Marketo form, the user is presented with a detailed report that outlines annual cost breakdowns and some additional ROI metrics.

See It In Action


  • Nutanix


  • HTML
  • CSS
  • JavaScript
  • Marketo


  • Digital Strategy
  • User Experience Design
  • Visual Design
  • Development

Using Simple Data Persistence

As user-inputs are interacted with, their values update the page URL with a specific query string for each instance. This URL can then be saved to revisit a unique report based on their choices, easily accessible by the user and their team. This URL is also passed along to Nutanix through a hidden field in the Marketo form, and specialists can have 1:1 discussions with potential customers and curate to their specific needs. All of this is gracefully done without a database.


Painless User Interface

Making a visitor work to use an experience is a guaranteed way to increase bounce-rates. We take care to ensure every experience that requires user engagement to be as streamlined as possible. Through draggable sliders, slick drop-downs, and other easy-to-use UI mechanisms, a user is able to input their unique configurations without pressing a single key.


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