CREATING ACCESS TO HEALTH & FITNESS
OwnItRx is a personal training brand that aims to bring access to health and coaching to demographics that are often left behind in the fitness market. We partnered with the coach and owner to take powerful pictures of actual clients, and bring it to life in a digital experience that embodies the brands spirit.
From the onset, we agreed that the experience was less about copy, and more about emotion and strength. We needed imagery and a UI experience to say 1,000,000 words. We knew we could not get that from illustration of stock photography, so we partnered with our photographer, Sheryl Illedan, and directed a photoshoot that featured the real clients and space. We brought in animation and illustration to support and enhance the images, boasting bold typography and motivating language.Go to OwnItRx
- HTML & CSS
- Photography & Brand Direction
- User Experience Design
- Content Strategy
- Visual Design
- Website Development
"I needed a brand and experience that felt authentic, strong and established but without being intimidating. They Made it Real!"-Fabien Wilkinson, Founder of OwnItRx
We never expected how much fun we could have, working with a brand and customer that allowed us to write the script. He provided a beautiful purpose, and got to support that vision and bring it to life.
FROM THE CUSTOMER
"What they created embodied the spirit of the practice that I had found so hard to communicate; showcasing the community and diversity of the athletes. I couldn't have asked for more."