A Website as Legendary as their Brand
Founded in a Silicon Valley garage in 1966, Coherent is a legend in the manufacturing and laser industry. In a never-ending pursuit of innovation, they called the bluff on the myths that manufacturing audiences are not as driven by great experience and digital power. They won that bet.
Raising the bar with laser precision.
Coherent supports innovation across an enormous range of industries, from satellite telescopes and everyday devices to the machines behind precise industrial manufacturing. That meant the website had to serve a lot of different people, needs, and paths.
Product buyers. Technical audiences. Industry researchers. Support seekers. Ecommerce users. Enterprise decision-makers. A few literal rocket scientists. Coherent needed an enterprise-class website that could make that complexity easier to navigate, easier to search, and easier to act on.
With the help of exceptional partners, we designed and developed a new digital experience with a clear goal: raise the bar for everyone who came to the site
Built from the digital studs up.
Coherent needed more than a visual refresh.
They needed an enterprise website that could streamline operations and asset management, overhaul IA and UX, and help visitors find what they needed without getting lost in the complexity.
A redesigned enterprise website built to better reflect Coherent’s innovation, scale, and market leadership.
A reworked IA and UX system to help visitors navigate by product, industry, need, and point of curiosity.
A contemporary design system aligned to Coherent’s highly technical products and audiences.
A stronger search and taxonomy experience to make discovery faster, clearer, and more useful.
Search, discovery, and performance all moved.
The new experience helped Coherent turn a complex product and industry ecosystem into a clearer digital journey.
Built on an enterprise foundation.
The experience brought together content management, multisite operations, analytics, search, and conversational engagement to support a high-performing enterprise website.
Behind the scenes, Adobe Experience Manager, Adobe Multisite Manager, Google Analytics, Algolia Search, and Drift helped support a site built for scale, discovery, and continuous improvement.
QD climbed our business learning curve quickly and helped us rapidly transform to the digital experience leader in the photonics industry.
— David Gee, CMO at Coherent
